THE sponsors of the Fiji Bitter Nawaka 7s were accorded a full traditional ceremony of welcome at the launching of tournament at Nawaka Village on Tuesday.
Paradise Beverages (Fiji) Ltd general manager Tony Scanlon presented the sponsorship cheque of $25,000 to the Tui Nawaka, Ratu Asaeli Naevo.
Company sales and marketing manager Joe Rodan said they were honoured by the reception from the villagers.
He reaffirmed to the Nawaka 7s organisers the company would continue to sponsor their future tournaments.
"The Nawaka villagers are overwhelmed with the tournament that is about to be held by providing the chiefly presentation and we were also honoured," said Rodan
"The total amount we gave is $25,000 which includes cash and kind and the Nawaka club gave about $5000 which adds up to $30,000.
"In future, we will continue to sponsor the tournament because as you can see this is Fiji Bitter giving back to its consumers.
"It's a good thing to do because 7s being a world recognised sport will also help us.
"We are seen as supporting the development of sports, the development of the nation towards the future."
The tournament winner will walk away with $10,000 while the runner-up will receive $3000.
Westfield Dragons will defend the title they've won for the past two years.
The competition starts today.