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Tourism rakes in $847m

Ropate Valemei
Thursday, April 10, 2014

A TOTAL of $847.1million was earned by hotels and tourist accommodation last year compared with $792.7m the previous year.

It's also estimated there was a 0.7 per cent increase in employment in the hotel sector from 11,958 in 2012 to 12,046 last year.

Government statistician Epeli Waqavonovono said a total of 3,884,521 beds were sold compared with 3,769,612 in 2012.

"Takings from accommodation, sales of food, liquor, telephone and other miscellaneous charges totaled $210.2m for the fourth quarter last year and total turnover recorded in 2013 was $847.1m, an increase of 6.9 per cent," he said.

A total of 657,704 visitors arrived in Fiji last year, a 0.4 per cent decrease on the arrivals in 2012 of 660,590 arrivals.

Fiji Hotel and Tourism Association president Dixon Seeto said a lot of work was put in place previously by Tourism Fiji and stakeholders which had an impact on visitor arrivals.

"The new strategy of Fiji tourism must be working in terms of doing it differently with the new brand," Mr Seeto said.

He said the new branding of Fiji's national airline also had an impact.

With the new airline's cabin system, he said this also appealed to the attractiveness of traveling with the new fleet.

Mr Seeto said greater awareness and marketing was needed to promote Fiji as a tourist destination.

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