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World pageant eyes Fiji

Torika Tokalau
Wednesday, April 09, 2014

MISS World Fiji hopes to bring the Miss World event to Fiji by 2017.

Organiser Truman Bradley said since the licensing holder for Miss World Fiji had been passed to Truetones Entertainment, an Australia-based company involved in major events including Beyonce's recent Sydney concert, the Miss World Organization had shown interest in holding the event in Fiji.

"We hope to bring the Miss World contest to Fiji and we hope to do that within the next three years," Mr Bradley said.

"We wish to take this to the next level this year. This year the team we have assembled has a single-minded focus, to achieve the goals we have put forward for them."

He said they were in contact with Miss World Organization chairman Julia Morley in London and were putting together a marketing and development plan of the brand.

"What attracted me to this is what it can bring to the host country," Mr Bradley said.

"Every host country that has held the competition has had a considerable increase in tourism.

"Miss World pageants are watched by over one billion viewers in the world.

"Last year it created history by having 1.4 million Facebook likes. Miss World last year had 127 delegate countries."

He said Fiji had already shown it was capable of hosting international events with the PGA Australasia Tour to be held in August this year.

"Everyone puts their hand up to say they are interested but we have to show a committed development plan.

"We believe by putting together a brand, bringing the right sponsors on board from government right down the private sectors, we can achieve that goal and bring the Miss World event to Fiji.

"We are working on a three-year plan. We have made the enquiries to achieve our goal, we believe we have everything in Fiji to achieve our goal and now we need to go through the process and make it happen."

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