THE 2014 FIFA World Cup licensed broadcaster Mai TV will take actions against those infringing on the rights of the event.
Mai TV has the sub-license in Fiji for sole TV rights to FIFA TV content by the Pacific rights holder, Click Pacific Limited.
Mai TV's general manager Marc Santos said they were working with relevant authorities to ensure the copyright of the event was not violated.
Santos said one of their major concerns was the unauthorised advertisements and flyers that had FIFA's logo or the World Cup image itself in them
"This is not allowed and companies should be informed that FIFA and its related logos/items are not to be used by anyone except if authorised," he said.
"We have paid a large sum to secure these rights, as have our local sponsors to comply with international law on rights.
"An example is Carpenters Motors, our premier sponsor who have recently unveiled their fantastic Hyundai FIFA TV advert, which was only made possible through an international agreement between Hyundai and FIFA."
Santos said they were also required by their FIFA agreement to introduce the fact of "public viewing rights" so bars and sports clubs were aware of the process of applying for license to show the FIFA World Cup games in their establishments.
He said these were part and parcel of FIFA's guidelines to all broadcasters, in all countries for games to be shown in public areas for commercial or non-commercial use.
"In the case of non-commercial exhibition, there is no fee applied, but there are license fees for any commercial exhibition."
The 2014 FIFA World Cup kicks off on June 12 and all the 64 matches will be shown live on Mai TV.