ROAD safety in the school curriculum, increasing the number of billboards at traffic hot spots and door-to-door visits by road marshals are some of the measures being undertaken by LTA to increase safety on roads.
Spokesman Iliesa Sokia said the recent spate of road deaths was cause for concern and the LTA was working on a number of strategies to curb fatalities.
"We have tried everything to educate people about being safe and being responsible on our roads but it seems like people are not getting the message," he said.
"So, we are now in the process of developing a road safety syllabus which will develop a younger generation who will be more receptive to road safety."
Mr Sokia said people continued to defy road regulations despite the continuing awareness campaigns.
"It has been very difficult to change people's mind-set.
"Motorists continue to stop and turn wherever and whenever they want with total disregard for road safety, the safety of pedestrians and passenger safety as well."
Mr Sokia said the LTA was also stepping up visibility by increasing the number of snap checkpoints being carried out across the division.