THE importance of the 4FJ Campaign goes to the heart and soul of why I love Fiji so much.
These were the warm sentiments of one of the country's most renowned chefs Lance Seeto, who this week became a champion of the 4FJ (For Fiji) campaign, aimed at protecting grouper fish kawakawa and donu during their breeding season from June to September every year.
Mr Seeto said Fijians were lucky enough to enjoy the savouring nature of seasonal foods and that if more people took the 4FJ pledge not to eat, sell, buy or catch the two fish species during their breeding months, this trend would keep them around for generations to come.
"Fiji has the ability, still today, to eat seasonal foods — you have the ability to eat fresh foods, these two fish in particular," Mr Seeto said at the launch of the 4FJ website on Thursday in Suva.
He said the sustainability problems the fish faced at the moment may well be attributed to, among other reasons, the tourism industry.