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Call for regional media advocacy

Geraldine Panapasa
Friday, April 04, 2014

INFORMATION is power and people rely on what's available through various news media to make better choices and decisions.

This was the sentiment of Pacific Islands News Association president Moses Stevens at the recent Asian Development Bank Pacific Business Media Summit in Australia.

"In the same manner, our news and documentary programs help our donor partners in their monitoring process of their aid assistance to our islands," he said.

"I believe we can create a media-friendly environment in the Pacific through education and advocacy on the role of the media, and equally significant if we expand the scope of the media sector in our various localities.

"The more news and information outlets there are, the more chances there are for our people to access information from different perspectives."

Given the small sizes of media organisations in the region, he said journalists ended up doing general reporting duties.

With this scenario, Mr Stevens said, there was no consistency in reporting economic news and other significant sectors in mostly smaller island countries.

"If the media organisations are empowered to have enough manpower, they could have specialised reporters in different fields of their editorial coverage."

He said this would allow the news organisations to become consistent and progressive in their coverage and reporting of development activities.

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