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Agency to boost tourism

Jone Kalouniviti
Wednesday, April 02, 2014

TOURISM Fiji has launched a tender to attract an international market research agency to work with the national tourism body.

The agency will be engaged to conduct research into the target audience for holiday visitors to Fiji.

Tourism Fiji's director of global marketing Ken Freer said effective research was critical to provide the business intelligence needed to ensure Tourism Fiji's marketing, public relations and travel trade activity were best targeted towards the correct audience.

"The research will be focused on the key source markets for holiday visitors — Australia, New Zealand, the US, China, Britain, Germany, South Korea and India," Mr Freer said.

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