NOTICING a substantial amount of rubbish along popular Sunset Strip, staff of Outrigger on the Lagoon Fiji launched a clean-up campaign along the beach front frequented by tourists.
Campaign co-ordinator and resort reservations manager William Work said in recent weeks, they had seen a lot of rubbish along the beach front and the old highway.
"We exercise along the beach front and highway often and we noticed a lot of rubbish strewn along the road," he said.
"We thought to conduct a major clean-up of the area to kick-start what we hope will be an ongoing project.
"It was a sad sight to see so much rubbish so carelessly thrown along the road."
He said motorists were also responsible for littering the area on the highway.
"Our roads and beaches are used by the whole community and it is everyone's responsibility to keep our surroundings clean.