THE Copyright Enforcement Unit is working with town administrators to end piracy in the country.
Unit head Terence O'Neill-Joyce said the town administrator in Sigatoka had started with a new strategy which would monitor the renewing of business licences to DVD shops.
Mr O'Neill-Joyce said it was also important for town administrators to ensure DVD shops involved in piracy did not have their licences renewed.
"The most important thing is for chief administrators like the one in Sigatoka to look after iTaukei and Hindi local releases if we can't do anything at the moment with international releases," he said.
"This is the main source of income for pirates but when pirates take away creativity of these young people, it's not on.
"And that is what we are working against, so we have started with Sigatoka and now Labasa and probably Savusavu and we work with special administrators to adopt the plan."
The plan, Mr O'Neill-Joyce said, would not only curb piracy but also stop the renewing of business licences to DVD shops if business owners continued with piracy.
"You can't issue or renew a business licence under the law if you're engaged in a criminal activity and nobody runs a brothel with a business licence so how can someone involved in piracy get a business licence," he said.
"We are trying to work closely with police but it's not good enough because producers continue to get affected and lose their livelihood in return."
This week, acting Police Commissioner Ravi Narayan said a taskforce had been set up to look into the issue of piracy.
He said producers had lost earnings through people who cheated and earned from making pirate copies.
ACP Narayan also called on artists and producers to work closely with police as it would help with their investigations.