THE LTA aims to reduce road fatalities by 30 per cent this year.
LTA spokesman Iliesa Sokia said this would be a huge challenge and needed the support of every Fijian.
"This is possible only if everyone plays his part responsibly as road safety is a shared responsibility," he said.
"More public outreach and awareness programs are being conducted every day.
"We have driver intervention programs planned out, house to house visitation and issuing of road safety educational material."
Mr Sokia said planning included branching out to different communities.
"We want to impact all individual members of this country with the message of road safety and that includes those living in the islands.
"We are even working to include those who do not have access to public roads or vehicles." Mr Sokia said.