FARMERS in the Western Division are being encouraged to grow Fiji Red pawpaws.
According to Nature's Way Cooperative CEO Michael Brown, the fact that the locally-grown fruit is highly sought after in overseas markets and is relatively easy to grow, makes pawpaw an attractive agriculture commodity.
"Fiji's tropical climate and rich volcanic soil offer excellent growing conditions for this Hawaiian solo 'sunrise' variety pawpaw," he said.
"Fiji Red pawpaw trees consistently produce fruit that combine exceptional sweetness, flavour, strong red coloured flesh, good size characteristics and good keeping qualities."
Mr Brown said Fiji was identified to be well-placed as a substantial papaw exporter, based on a number of considerations.
"These include favourable soils and climate, favourable pest and disease status and a functioning commercial quarantine treatment in Nature's Way."