Fiji Time: 6:49 AM on Tuesday 1 December

Fiji Times Logo

/ Front page / News

Brown rice in demand

Serafina Silaitoga
Monday, March 17, 2014

REWA Rice Ltd has had to increase production of brown rice following a rise in demand.

And the company believes a few factors have contributed to the increase, including people becoming health-conscious and opting for brown rice instead of white rice.

Company manager Ashrit Pratap said the demand had resulted in business houses also increasing their orders.

"The demand is from Viti Levu and we have business houses that have increased their orders because their customers want to buy brown rice," he said.

"Well-known supermarkets have ordered a lot of brown rice and the list of orders continues to increase.

"People are becoming health-conscious now and are opting for brown rice instead of white rice, thus the increase in demand."

Mr Pratap said last year the mill produced 608 tonnes of brown rice worth $600,000.

"Every year we increase our production of brown rice and the demand for it has also increased over the years.

"Even people are coming to the mill to buy their supply because it runs out quickly in supermarkets.

"We have some church groups ordering brown rice. People are just being careful now with the food they eat and brown rice is good."

Mr Pratap said so far this year, his workers have had to produce a lot of brown rice because of high demand.

Fiji Times Front Page Thumbnail

Kaila Front Page ThumbnailFiji Times & Kaila Frontpage PDF Downloads

Use the free Acrobat Reader to view.

Code Inward TTs Outward TTs
CAD 0.62770.6087
JPY 58.245555.2455
GBP 0.31180.3038
EUR 0.44300.4310
NZD 0.72440.6914
AUD 0.65530.6303
USD 0.47160.4546



Exchange Rate updated on 30th November 2015

Today's Most Read Stories

  1. Bomb threat
  2. Terror attack survey ranks Fiji 11th out of 21
  3. Students drown, three dead over the weekend
  4. Police chief refutes report
  5. Fury takes over titles
  6. Expect changes next year, says Kumar
  7. Event a success
  8. Hazelman makes top 16 in dance and costume
  9. Hazelman among top 10 in best Costume, Dances of world category
  10. Police upgrade stations to improve operations

Top Stories this Week

  1. Left for dead Wednesday (25 Nov)
  2. MV Suilven sinks Wednesday (25 Nov)
  3. 8 years for raping man Tuesday (24 Nov)
  4. Bomb threat Monday (30 Nov)
  5. MV Suilven sinks in Suva Harbour Tuesday (24 Nov)
  6. Torture suspects known to police Thursday (26 Nov)
  7. Sex assault claim Thursday (26 Nov)
  8. Sevens hurdle Tuesday (24 Nov)
  9. Father of two sent to prison Wednesday (25 Nov)
  10. Prasad, Reddy at odds Tuesday (24 Nov)