Fiji Time: 6:47 PM on Monday 27 February

Fiji Times Logo

/ Front page / News

Brown rice in demand

Serafina Silaitoga
Monday, March 17, 2014

REWA Rice Ltd has had to increase production of brown rice following a rise in demand.

And the company believes a few factors have contributed to the increase, including people becoming health-conscious and opting for brown rice instead of white rice.

Company manager Ashrit Pratap said the demand had resulted in business houses also increasing their orders.

"The demand is from Viti Levu and we have business houses that have increased their orders because their customers want to buy brown rice," he said.

"Well-known supermarkets have ordered a lot of brown rice and the list of orders continues to increase.

"People are becoming health-conscious now and are opting for brown rice instead of white rice, thus the increase in demand."

Mr Pratap said last year the mill produced 608 tonnes of brown rice worth $600,000.

"Every year we increase our production of brown rice and the demand for it has also increased over the years.

"Even people are coming to the mill to buy their supply because it runs out quickly in supermarkets.

"We have some church groups ordering brown rice. People are just being careful now with the food they eat and brown rice is good."

Mr Pratap said so far this year, his workers have had to produce a lot of brown rice because of high demand.








Fiji Times Front Page Thumbnail

Kaila Front Page ThumbnailFiji Times & Kaila Frontpage PDF Downloads

Use the free Acrobat Reader to view.

Westpac
Code Inward TTs Outward TTs
CAD 0.64190.6229
JPY 55.540852.5408
GBP 0.39140.3834
EUR 0.46310.4511
NZD 0.68740.6544
AUD 0.64160.6166
USD 0.49190.4749

from

$0.00

Exchange Rate updated on 27th February, 2017

Today's Most Read Stories

  1. Unpractical
  2. Dedication and sacrifice
  3. 'Vanua' politics
  4. Double lanes
  5. 48 crested iguanas released in the wild
  6. Worthwhile experience for couple
  7. High risk areas for dengue fever identified
  8. Treated water for villagers
  9. Bridge for villagers
  10. Plans drawn up

Top Stories this Week

  1. School girl, 14, dies Saturday (25 Feb)
  2. 2 dead in 48 hours Wednesday (22 Feb)
  3. Qoro resigns as exchange boss Tuesday (21 Feb)
  4. $30,000 richer Thursday (23 Feb)
  5. Locally owned health centre begins operation Friday (24 Feb)
  6. Bravery medal for boy, 6 Saturday (25 Feb)
  7. Angry passengers disembark from smoke-filled bus Sunday (26 Feb)
  8. 5.1 magnitude earthquake occurs in local region Sunday (26 Feb)
  9. PM: Roads 'one of the worst' Saturday (25 Feb)
  10. 112 taxi permits in west terminated Saturday (25 Feb)