Fiji Time: 7:47 PM on Saturday 1 August

Fiji Times Logo

/ Front page / News

Brown rice in demand

Serafina Silaitoga
Monday, March 17, 2014

REWA Rice Ltd has had to increase production of brown rice following a rise in demand.

And the company believes a few factors have contributed to the increase, including people becoming health-conscious and opting for brown rice instead of white rice.

Company manager Ashrit Pratap said the demand had resulted in business houses also increasing their orders.

"The demand is from Viti Levu and we have business houses that have increased their orders because their customers want to buy brown rice," he said.

"Well-known supermarkets have ordered a lot of brown rice and the list of orders continues to increase.

"People are becoming health-conscious now and are opting for brown rice instead of white rice, thus the increase in demand."

Mr Pratap said last year the mill produced 608 tonnes of brown rice worth $600,000.

"Every year we increase our production of brown rice and the demand for it has also increased over the years.

"Even people are coming to the mill to buy their supply because it runs out quickly in supermarkets.

"We have some church groups ordering brown rice. People are just being careful now with the food they eat and brown rice is good."

Mr Pratap said so far this year, his workers have had to produce a lot of brown rice because of high demand.





Fiji Times Front Page Thumbnail

Kaila Front Page ThumbnailFiji Times & Kaila Frontpage PDF Downloads

Use the free Acrobat Reader to view.

Westpac
Code Inward TTs Outward TTs
CAD 0.61530.5963
JPY 59.284856.2848
GBP 0.30290.2949
EUR 0.43260.4206
NZD 0.72270.6897
AUD 0.65180.6268
USD 0.47520.4582

from

$0.00

Exchange Rate updated on 31st July 2015

Today's Most Read Stories

  1. Family, friends farewell Senimoli
  2. 80,000 mentally ill in Fiji
  3. Hope for quick recovery
  4. New facilities for Votualevu school students
  5. Milling woes
  6. Giants of Fiji soccer
  7. Fire destroys home
  8. Micro-business grant distributed
  9. Litter issue a concern
  10. 180,000 for event

Top Stories this Week

  1. Deaths haunt 15-year-old Monday (27 Jul)
  2. Nakasi rape suspect in court Sunday (26 Jul)
  3. Dad dies, kids worry Tuesday (28 Jul)
  4. Three dead Sunday (26 Jul)
  5. Distraught mum recalls promise Tuesday (28 Jul)
  6. Flying Fijians spoil Samoan celebrations Monday (27 Jul)
  7. Truck sinks into town road Monday (27 Jul)
  8. Sex trafficking source Thursday (30 Jul)
  9. Final goodbye Wednesday (29 Jul)
  10. Teary farewell for trio Friday (31 Jul)