THE Fiji Consumers Association is calling on consumers to be more vocal about problems they face, particularly in the mobile phone sector.
In a statement on Tuesday, association secretary Paras Sukul said with World Consumer Rights Day 2014 coming up, it was wise for consumers to come together to assert their rights.
The theme for this year's Consumer Rights Day is 'Fix Our Phone Rights' and the association believes it comes at a crucial time when consumers are being bombarded with all sorts of phone promotions by mobile phone retailers.
"The association believes consumers should not leave all the lobbying and advocacy to consumer protection organisations, but should themselves as a group come together and assert their consumer rights," Mr Sukul said.
"Operators sometimes inform consumers to check their websites for the terms and conditions.
"While internet access has increased, there are still many consumers in Fiji who do not have access to the internet or are able to quickly access the information."
Mr Sukul said it was important for consumers themselves to voice their concerns rather than constantly go through an organisation.
"This would not only point out the problem to policy-makers, but also compel the operators to rethink how they do business."