ITS 100 days to go to the world's biggest single sporting event.
The 2014 FIFA World Cup will be held from June 12 to July 13 in the "Mecca of football", Brazil, which will also play host to the world's biggest sporting event, the Olympic Games, in 2016.
Fiji may be ages away from making its debut in the ultimate competition of this beautiful game but the interest of Fijians, particularly in the FIFA World Cup, is amazing.
And thanks to Mai TV, the FIFA World Cup licensed broadcaster, for bringing the games live to our living rooms.
In what is anticipated to be the battle of the titans, 32 nations out of 207 that are registered with the international football body will be vying for supremacy.
While five-time world champs Brazil, being the host and the 2013 Confederation Cup winners are the top favourites, defending world cup champion Spain, Italy (four times), Argentina (two times) and Germany (three times) are also in the running for the title.
Or is it the year for three-time runners-up, Netherlands?
Given the talent in the team, who are making headlines in the English Premier League and the German Bundesliga, the Dutch may finally get the monkey off its back.
England despite having one of the most competitive and widely followed domestic competition, has failed to hit the target in the international competitions and the drought is unlikely to end so soon.
The English are pooled in one of the toughest groups, which include giants Italy and Uruguay.
The Fiji Times has joined hands with Mai TV, to bring you, our readers, the latest and extensive coverage in lead up to, during and after the world cup.
Starting from tomorrow, Times Sports will run stories on teams and players preparing for the 2014 FIFA World Cup.
Let the countdown begin!
Here's what the people involved in this partnership have to say:
Hank Arts (General Manager, The Fiji Times)
"FIFA World Cup, if there is anything I'll stay up for day and night, it is the FIFA World Cup. No wonder it's the biggest sporting event in the world! What a wonderful few weeks of entertainment, tension and passion. Even a late paper is acceptable if there is a game on, well, almost! The Fiji Times being a print partner is the icing on the cake, to be involved, to know the story behind events and happenings, well that's just wonderful. Thank you to Mai TV for choosing The Fiji Times. I know that this event over the next months will take priority in coverage and let the best team win, (Netherlands). To our readers, send us your suggestion if you would like to see more of one thing or another, we are in this together, whatever team you support."
Foto Ledua (Marketing Manager, The Fiji Times)
"Being part of the biggest soccer tournament in the world ensures that our readers will be kept informed and up to date with the build up and tournament itself, hence our support of Mai TV, the licensed broadcaster of the FIFA World Cup 2014. We have a very strong, experienced & dynamic sports team that will add another dimension to the coverage of the world cup, which will greatly benefit our readers & their viewers, and we'd like to thank Mai TV for believing in our ability to do just that."
Marc Santos (General Manager, Mai TV)
"As you all know, there are many choices now available in Fiji for information or entertainment and it is incredibly challenging to keep providing a consistently high level of content. Viewers and sports fans especially, desire an experience beyond just what they can see in the 90 minutes they sit down to be entertained. Working with other leaders in media such as The Fiji Times, strengthens our presentation so we can enhance and offer the chance for a better, more complete experience for the sports fans in Fiji. It is through this support that they provide us, that we are able to provide that extra detail behind the games, for viewers and readers alike. We thank The Fiji Times again for that belief in excellence of service and their continued support of sports as we get closer to the kickoff of the World Cup in Brazil."