FIJI will join the rest of the world to celebrate the first ever Zero Discrimination Day today.
The day is promoted as one that celebrates everyone's right to live a full life with dignity no matter what they look like, where they come from or who they love.
The symbol for Zero Discrimination is the butterfly, widely recognised as a sign of transformation.
UNAIDS launched the campaign in December 2013 on the occasion of World AIDS Day.
A statement from UNAIDS said ending discrimination of all kinds was a key component of UNAIDS' vision of zero new HIV infections, zero discrimination and zero AIDS-related deaths.
UNAIDS executive director Michel SidibÃ© said the AIDS response itself had taught the world tremendous lessons in tolerance and compassion.
"We know that both the right to health and the right to dignity belong to everyone," said Mr SidibÃ©.