FIJI Media Watch began its first three-day workshop yesterday at Epworth Hall with thirty participants from different youth groups.
With its theme Advertising the Unadvertiseable the organisation mainly focuses on youths in terms of empowering them.
Program assistant Mereoni Lewesi said these youths were not engaged in school or work so its just something to engage and empower the youths and also give them knowledge and skills that could actually help them and that they could take back to their respective communities.
"The organisation is looking at youths from around the country from church groups and community youth members.
"We want to empower them to be responsible media users and to be able to detect the kind of messages that the media portrays to the public."
Participant Torika Komaisava of the Nanuku youth group said the workshop would give her a fair idea of what was going on around her and the influence of the media and the impact and the effect of what the media was doing.
"As a youth I'll also know on how we can go about changing the way we look at media and how we can live a life being safe on how use and utilise the media."
Ms Lewesi said the organisation would have more of this kind of workshops not only in Suva but also around Fiji.