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New sponsor for WC coverage

Rashneel Kumar
Tuesday, February 25, 2014

THE 2014 FIFA World Cup licensed broadcaster Mai TV has secured sponsors for their coverage of the tournament which will be held in Brazil in June and July.

The free to air TV network signed McDonalds Fiji as its first official sponsor before forging a deal with Coca-Cola Amatil Fiji Limited.

"We are extremely happy to announce that Coca-Cola Amatil Fiji has agreed to terms and will join McDonalds as our second major sponsor for the tournament which kicks off on the June 12," Mai TV general manager Marc Santos said.

"This is obviously great news for all football fans here as we move another step closer to the tournament. Coca-Cola has already made its presence felt with the recent FIFA World Cup Trophy tour that covered 92,000 miles and 89 countries including Fiji, so we were overjoyed that Coca-Cola Amatil Fiji will continue to support the local coverage here on Mai TV."

Santos said they were receiving lots of emails and feedback from people who were looking forward to watching the tournament.

"We have been discussing a shared broadcast platform for the event but to ensure everyone can enjoy the tournament in their homes we have requested the regulatory authority to grant us a temporary licence in the Sigatoka area.

"This would allow us to cover that section of Viti Levu that we do not currently have access to, with time to install a transmitter site and broadcast directly for the length of the tournament."

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