Fiji Time: 9:17 PM on Wednesday 26 October

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Divers transform lives

Saturday, February 22, 2014

PADI instructors, dive centres and resorts help transform lives through education, experience, equipment and environmental conservation.

In Fiji, there are 60 PADI certified dive shops and about 270 PADI affiliated dive masters and instructors.

And to assist the business of diving in Fiji, PADI Asia Pacific has supported the Fiji Dive Committee through sponsorship of the Fiji Dive Expo over the past nine years.

Ian Cumming, the regional manager for PADI in the South Pacific, was at the Warwick Resort and Spa event to share information of the various support and services provided by PADI.

He said he saw great value in having close links with their Fijian counterparts as it ensured members were kept up to date.

"We are also able to provide support to the PADI professionals in Fiji that assists them with recreational diver training for visitors who come to Fiji to enjoy the tropical waters of this beautiful country," Mr Cumming said.

He said the forum was important as almost all dive operators attending the expo were PADI resort and retail association members.

Also present was PADI marketing executive Sheridan Hatcher.

He focussed on assisting members with their own marketing and social media efforts including Facebook, YouTube, Blogs, Twitter, social media advertising and graphic design assistance.

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