VALENTINE'S Day is always a busy day for florists and couples around the world as roses sell like hot cakes in most flower shops.
Tadra Flowers is confident it will sell 2000 imported roses by today citing the demand from their shops in Suva and Nadi.
Director Araylea O'Donell says Valentine's Day is always the busiest day for them where they work around the clock to make sure orders are met. She guarantees that by the end of today, all the roses will be sold out.
"We have a single rose, bouquet, gift wraps, teddy bear and boxes of chocolates," she said.
Foselini Florist owner Titilia Nagera said her flowers were almost sold out in the past few days.
"I don't use roses for Valentine's Day. This is my third year I have been using local flower and is very popular," Ms Nagera said.
Even though she charged $30 per bouquet, she said people still bought them.
Vatuwaqa resident Tavaita Naiqua said Valentine's Day was all about love which cannot be expressed in gifts.
Schoolteacher Ilisapeci Naituku-Rokobau said people were now moving from Valentine's Day tradition of just between two lovers to more of a family affair.