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'Think outside the box'

Salaseini Moceiwai
Wednesday, February 05, 2014

A GROUP of participants from 14 civil society organisations (CSO) in Labasa were yesterday encouraged to work with the media.

The communications workshop, facilitated by the Fiji Community Development Program (FCDP) was aimed at informing the participants about how to write media statements and also how to take photographs.

Facilitator, Pacific Council of Churches manager communications Netani Rika told the participants that media releases could be written by anyone.

"Anyone can write media releases as long as they know what story they have to write and how to tell the story well to the readers," he said.

"You don't have to hire a communications officer if you know that you can highlight stories about your organisations well.

"Some small organisations have limited resources and funding assistance and they can always write their own stories instead of hiring a media officer."

Mr Rika said the same could be applied for those who wanted to take pictures.

"You just have to be creative and also think outside the box.

"For instance, being a photographer, you have to take shots from all angles.

"In some cases, you have to climb, crouch, kneel or even bend in order to take a good shot of an object.

"The background of the picture also speaks more of the story you are trying to tell."

FCDP communication officer Sunayna Nandni said the workshop came after a one on one consultation with the CSOs.

The workshop ends today.

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