Fiji Time: 5:22 PM on Monday 26 September

Fiji Times Logo

/ Front page / News

LTA implements 'Triple E' concept for drivers

Siteri Sauvakacolo
Sunday, February 02, 2014

THE frequent use of mobile phones on the roads while driving has prompted the Land Transport Authority to implement the 'Triple E' (Education, Encouragement, and Enforcement) concept.

Launched early this month, the concept involved senior LTA officials and staff members who stood on roads in Suva with signboards and placards which read "Just drive, no mobile phones".

LTA media liaison officer Iliesa Sokia said the emphasis was not so much on enforcement but educating and encouraging the public on certain behaviours on the road.

"We are actually trying to educate members of the public and encourage them on certain behaviours on the road," he said.

"This is becoming a concern to the authority, the fact that every two or three vehicles you see on the road now have drivers using mobiles while driving.

"They think it's normal. They don't realise they are breaking a law or regulation as it is illegal for a driver to be engaged in a two-way communication and this is a law stipulated in our regulation."

Mr Sokia said the authority was specially targeting the youths and young road users, as they were the most vulnerable.

"We thought of doing something extraordinary and something outside the box. The LTA CEO, Naisa Tuinaceva, is actually doing the lead role and this is the extent that we will have to take in sending a reminder to the public.

"This campaign will be a month-long campaign targeted mainly at educating drivers on the right thing to do on our roads.

"We will move to the West and North in the coming weeks to do the same," said Mr Sokia.








Fiji Times Front Page Thumbnail

Kaila Front Page ThumbnailFiji Times & Kaila Frontpage PDF Downloads

Use the free Acrobat Reader to view.

Westpac
Code Inward TTs Outward TTs
CAD 0.64960.6306
JPY 50.552947.5529
GBP 0.37940.3714
EUR 0.43930.4273
NZD 0.68810.6551
AUD 0.65150.6265
USD 0.49550.4785

from

$0.00

Exchange Rate updated on 26th September 2016

Today's Most Read Stories

  1. Rawaca boosts program
  2. 'Stop this nonsense'
  3. Nausori runway closed, flights cancelled
  4. Ba fires warning shot, beats Suva
  5. Judge convicts pastor in rape trial
  6. Transit hub
  7. Work on 10-acre plot to start soon
  8. Order paper
  9. FRA clarifies dispute
  10. Efforts in progress to salvage vessel

Top Stories this Week

  1. Nurse is a lawyer Friday (23 Sep)
  2. Ali beats 'death sentence' Thursday (22 Sep)
  3. Road closure Saturday (24 Sep)
  4. Pastor makes case in rape trial Wednesday (21 Sep)
  5. Rawaca out Sunday (25 Sep)
  6. After Ben Ryan Thursday (22 Sep)
  7. Private jets attract attention at Nadi Airport Sunday (25 Sep)
  8. Three Cavuilati, 6 Olympians in Fiji 7s squad Sunday (25 Sep)
  9. Under-20 named Tuesday (20 Sep)
  10. Losing dad at Class 4 inspires Macanalagi Friday (23 Sep)