RESORTS in the Western Division say they are using unusually low occupancy to repair infrastructure, do upgrades and train staff.
A survey carried out by this newspaper revealed that while the first quarter of the year was traditionally referred to as the low season, bookings for February in particular, were lower than previous years.
Industry leaders like Tony Whitton from the Rosie Group said the slump in arrivals from Australia and New Zealand should be used to boost efforts to entice visitors from the Northern Hemisphere.
"We have become so reliant on Australia and New Zealand," Mr Whitton said.
"For Rosie Holidays, we are using this period to focus on luring guests from Europe and other countries like India and China.
"We have quite a number coming in for the Chinese new year as a result of this strategy.
"We are using this time to do major capital expenditure including refurbishing and painting and we are looking at it as a positive opportunity to do work that would not be possible during busy periods."
Shangri-La's Fijian Resort and Spa's general manager Michael Monks said the challenge for the Sigatoka holiday retreat is to ensure that staff are not affected despite low bookings.