BA Rugby Union will target school rugby development in its bid to improve the standard of the game at the provincial level.
Union president Kolinio Levaci said the union would conduct its AGM next week and at the top of the agenda was development.
The move follows the failure of the B-Division champion to secure a place in the major division after losing to Macuata in last year's promotion-relegation game.
The result has prompted officials to set a new goal of improving from where they left off last year.
Levaci said the plan was to identify talented players at secondary school level and draft them into the union's development squad.
He said Ba had produced some fine rugby players over the years such as former Flying Fijian flyer Vilimoni Delasau, national 7s reps Pio Tuwai, Josua Tuisova and Waisea Nacuqu.
And with the development made, he believes more new talent will come out from the area.
Levaci said development would be seriously looked at this year.
"Through the development we can identify new talents to lift the image of rugby in Ba," he said.
"We have looked back at last year's performance and we are aware of the areas that need improvement.
"One of our main targets is to develop as many players at school level as possible and create a wide player base."
Levaci said another area that needed improvement was the club games.
"We are looking for business houses in Ba to sponsor the club games.
"We had 17 rugby clubs in last year's pool games and the plan is to increase the clubs this year."
Levaci also thanked their sponsors for their support in last year's campaign and that the union is looking for more sponsors to jump on board.
The AGM will be held at the Ba Civic Centre on January 24.