THE Coral Coast Hotel Association will start its campaign against the use of plastic shopping bags in Sigatoka in March.
Association chairman Peter Hopgood said the campaign would be a continuation of the "No Plastic that's Fantastic" school competition introduced to the Coral Coast last year.
He said the main objective of the competition was to distribute eco-friendly shopping bags to the people of Sigatoka.
Mr Hopgood said discussions had been conducted with the Sigatoka Town Council for all shops in town to introduce their own shopping bags.
"In March we will kick off with the 'No plastic that's fantastic' campaign," said Mr Hopgood.
"We are working with the Sigatoka Town Council to get rid of all plastic bags from all shops.
"We will go to all schools and villages in Sigatoka and educate the people on the use of eco-friendly shopping bags. Some retail shops in Sigatoka already have their own shopping bags."
He said 40 schools in Nadroga took part in the campaign last year.
"This is an ideal way of educating the teachers and students on the importance of not using plastic bag."
He said this would not be easy and required the contribution of every person living in Fiji to be a part of the solution.