PATRICK Emporium, a shop which specialises in school uniforms on Suva's Waimanu Rd, recorded good sales of uniforms prior to Christmas.
Shop executive director Chetan Kumar said the phenomenon was new to him because parents mostly turned up to buy uniforms early in the new year.
"Most parents bought their children's uniforms before Christmas and many of them said it was their Christmas gift to their children," Mr Kumar said.
"This must be one reason the sales weren't fast this week.
"It is also because people are rushing, budgeting while trying their best to balance things up."
Mr Kumar has been in the business for the past 15 years and has a fair idea of how it works.
He said most parents bought three pairs of uniforms instead of only one.
"By this week, sales were not that fast, however, people are still buying. There are still two weeks left before school starts and there will be more parents coming in next week to buy uniforms," he added.