RECORDING about 70 per cent occupancy rates, the Coral Coast was the most popular tourist destination for the third quarter of 2013.
Figures released by the Fiji Bureau of Statistics also showed that a room occupancy rate of 56.2 per cent was recorded for the third quarter of last year.
For the second quarter, the room occupancy rate was 48.3 per cent, an increase from the 45.5 per cent recorded in 2012.
The statistics also indicated that takings from accommodation, sales of food, liquor, telephone and other charges totalled $277.1million.
Coral Coast Hotels and Tourism Association chairman Peter Hopgood said 2013 was a successful year for the Coral Coast as most of the resorts experienced increased occupancies and were able to yield their rates slightly higher.
"We agree with the numbers from the Bureau of Statistics because we have slowly been taking market share off our cousins on Denarau and we hope to continue to do this," he said.
"Most of the resorts on the Coral Coast were very busy with weddings in the third quarter.
"We also saw an increase in visitation from New Zealand."
Mr Hopgood said the general managers on the Coral Coast were committed to improving the quality of products at individual resorts.
"Naviti Resort will undertake a major rebuild in 2014 whilst the Warwick Resort and Spa will also go through a major refurbishment.
"Outrigger on the Lagoon Fiji will build a new kids club and meimei nanny centers as well as building new accommodation for the managers. Hideaway Resort will continue to rebuild their bure."
He also said the resorts on the Coral Coast would continue to market the destination as a whole.
"We strongly believe that the Coral Coast is the cultural and adventure capital of Fiji and this is why so many guests come and stay at our resorts.
"The beginning of 2013 was very challenging due to the impact of Cyclone Evan.
"Naviti was also impacted by the fire in late 2012.
"We as the resorts on the Coral Coast look forward to Tourism Fiji and Fiji Airways undertaking a more cohesive approach to marketing Fiji."