THE high cost of living has not deterred people spending money on Diwali.
Several customers The Fiji Times spoke to said despite the increase in prices of fireworks, milk and other groceries, they were still spending a reasonable amount because they wanted to celebrate Diwali well.
"Prices have gone up but we are willing to stretch ourselves because we want Diwali to be a memorable celebration for our family and our friends," Arvin Kumar, 35, of Seven Miles said.
"There are some good bargains around, we really have to look and compare prizes first before we buy anything for Diwali. But Diwali is an important occasion for us and we are willing to spend a reasonable amount, not an extreme amount, on preparations and celebration."
Even non-Hindus took advantage of the Diwali sales around the country, joining in the celebration to buy their own firecrackers.
"The sale is good, that is why we are taking advantage of this time. Not just for the fireworks but other household items which are going for very low prizes," Erini Marama of Jittu Estate said.
"We bought firecrackers for my son but the other household items we bought are our build-up to Christmas at the end of the year."
Retailers like RB Patel Group Ltd experienced good sales this weekend, admitting many of their customers waited until this weekend to take advantage of their sales.
"People are spending the same amount of money from previous years, the only difference is the quantity of their purchases because of the increase in prices," RB Patel's chief operating officer Deepak Rathod said.
Rups Big Bear's Grantham Road branch shop manager Anjeshni Singh said they had not seen a decrease in sales, adding fireworks and Diwali decorations were the two most bought items this weekend.