THERE is still room for improvement in many areas within the local tourism industry.
Prime Minister Commodore Voreqe Bainimarama made the comment at the 54th session of the Asian Productivity Organisation heads of National Productivity Organisation meeting in Nadi yesterday.
"This is one of the first truly world-class industries we are creating in Fiji, using a combination of foreign experience, local know-how, and our people's innate sense of hospitality to build something that gives us great pride," he said.
"And we have done so without sacrificing our natural environment. In fact, Fiji's natural beauty and the variety of experiences it offers are a big part of our brand in tourism.
"However, there is room for improvement in many areas within this industry."
He said the goal of productivity in itself meant a constant reflection, a constant assessment and critique.
"We have seen though how one very important and highly visible industry like tourism can inspire and drive quality in other areas.
"Every business now has a high standard to meet, and as I talk to our private sector leaders, it is clear that they want both the challenge and the opportunity of meeting that standard."
He said the Fijian Made campaign was an important step in that process.
"It is not just a campaign to encourage Fijians to buy products made in Fiji and therefore amongst other things, protect Fijian jobs.
"It is also a program to promote the quality of Fijian goods at home and abroad.
"Products must meet quality standards before they earn the Fijian Made label, whether they are manufactured in Fiji, designed in Fiji, grown in Fiji, crafted by hand in Fiji, or assembled in Fiji."