DIGICEL Fiji celebrated Pinktober yesterday as staff members raised money for the Fiji Cancer Society and came to work dressed in pink.
Money was raised as staff members sold pink ribbons and cupcakes, and gave money to the Fiji Cancer Society.
Female staff members also let their hair down in memory and honour of those who had lost theirs while undergoing cancer treatment.
Fiji Cancer Society president Dr Tukaha Mua visited the office and spoke about the importance of early diagnosis and pubic awareness.
"Don't wait for pain and bleeding to get yourself checked because by then, it might be too late," he advised, calling for people to have check-ups.
Dr Mua thanked Digicel Fiji for their "enormous" support and contribution to the course.
Digicel Fiji CEO Maurice McCarthy said this was another way to give back to the community, adding he was "thrilled" to see the support displayed by his staff members.
Public relations manager Satish Narain said about $500 was collected.