FACING her fears of battling breast cancer when she was diagnosed with the disease was a challenge for Lala Sowane.
She struggled to cope, pulled through and is now a staunch supporter of Pinktober.
Mrs Sowane, the director finance and operations for Pacific Destinationz, is now involving the 96 employees of the company to partake in Pinktober activities and increase their knowledge on breast cancer.
"One of the things I have found the hardest to deal with was the fear of the unknown," she said.
"But the more I became aware of what breast cancer was all about, the easier it was for me to deal with the situation.
"We encourage everyone to be proactive in exploring medical options or opportunities and be aware of the symptoms of cancer, as it is now not only limited to those in the older age groups."
Products team leader Kolora Mason said for the past years, Pacific Destinationz helped raise funds for the fight against breast cancer.
It joined the biggest morning tea and charity balls fundraising but this year decided to take a further step by organising weekly Pinktober morning teas.
"The morning tea is held every Wednesday and everyone in the company is encouraged to come to work on this day wearing something in pink to support the initiative," she said.
"We've also had the privilege of having a cancer survivor amongst the team who was able to share first-hand experience with the disease and her capacity to overcome it.
"She continues to be a source of inspiration and hope for the team when raising awareness on cancer. We've also sourced a speaker from the Western Cancer Society, which is actively carrying its good work with the communities at large.
"All our fleet of vehicles on the road display Pinktober ribbons for the entire month of October."
Pacific Destinationz also sponsored the morning tea for the FASANOC Women in Sports Walk on October 19, which was supported by about 200 walkers.
"At least $400 has been raised so far from contributions received at the morning teas. The fundraising continues for the rest of the month and we have plans to donate these funds towards assisting the cancer ward at the Lautoka Hospital."