THE Foundation for Rural Integration and Enterprise of Fiji in Lautoka has launched a blue ribbon campaign to raise awareness of the dangers of diabetes.
FRIEND Fiji associate and medical director Dr Jone Hawea said the campaign was the organisation's response to the national crisis on diabetes and the highlighted crisis of diabetic amputations.
"What we are doing for this campaign is to encourage a holistic approach on healthy living to communities that we cater for," Dr Hawea said.
"Although the campaign is not addressed on a national basis but with all of the communities that we look after, we are trying to advocate the importance of wellness and healthy living none the less."
He said the group would set up programs that encouraged farming communities to live healthier lifestyles according to their pre-existing environment.
"Most of the communities that we look after are rural and the families are poor so we will not encourage drastic changes.
"We will work with whatever they already have to instil our programs so that they go hand-in-hand.
"So if a community is a vegetable farming community, we will set up programs for them to walk every morning or tend to their gardens as often as they can.
"This is a form of exercise that they can do."
Dr Hawea also revealed the foundation had its own medication facility in which they could prescribe to those who were living with a non-communicable disease.
The campaign was launched on October 16 and will run for a month.