SUPPORTING a worthy cause like the fight against breast cancer is considered an important responsibility for the staff members of Hard Rock Fiji on Port Denarau.
Hard Rock Fiji general manager Ritesh Patel said the world-renowned restaurant chain has been a staunch supporter of Pinktober and the Fiji branch was no different.
"It's a worthy cause. It's a cause that raises awareness on a disease that kills," said Mr Patel.
"Most people think that breast cancer only affects women but there is a portion of the population of men that also has breast cancer."
He said the disease affected everyone and not just women, which was why it was important for people to support the campaign.
Mr Patel said their Port Denarau restaurant had been organising events each week this month to raise money for the Western Breast Cancer Society.
"Last week, we went around with tins asking people to donate money and we also had flashmob performances by our own staff to kind of put some fun into it.
"The Western Breast Cancer Society also had their merchandises that were on sale and together we collected from the community of Nadi."
He said they had also organised a beer and music feat this weekend where they hope to raise more money.
"We haven't determined yet how much we've raised so far but hopefully it will be more than what we raised last year.
"We only raised $8800 which is not much but this year with the support of the Western Breast Cancer Society, we hope to raise more.
"And we're also targeting cruise ships that will be coming in later this month at the port and we will be urging some tourists to donate for this cause.
"We need people to donate to this campaign because all the money raised will go towards the fight against breast cancer."