TRANSPARENCY and citizen trust in government are linked, says a Japanese public relations company.
The company believes public trust is evaporating because of the lack of transparency in the Fukushima nuclear disaster issue.
Edleman, the world's largest public relations company, said as a result of the poor management of the nuclear issue, the country's international reputation was also suffering.
Post disaster, Edelman's Trust Barometer, an annual global survey looking at trust in government and companies, found in Japan that trust in government had fallen to 20 per cent lower than trust in business.
"I believe TEPCO is driving the numbers down," said Yoko Kato, Edelman's senior accounts manager.
Following the March 2011 earthquake and tsunami a power plant in Fukushima, owned by Tokyo Electric Company, has been the site of a continuing nuclear disaster.
Locals in surrounding areas have been evacuated and thousands will never be able to return to their homes because of the time it will take to clean up and contain radioactive leaks.
Kiyoshi Kurokawa, the former chairman of a government-sponsored Fukushima nuclear investigation commission said the public was losing trust because the government was not taking a hands-on approach in dealing with the problem.
TEPCO (Tokoya Electric Power Company) has until recently refused to accept help from overseas experts.
"Transparency is the foundation of trust," the former chairman of the nuclear investigation commission said.