FIJI Fashion Week Limited will be extremely strict next year on which designers they will allow to showcase their collections at their events.
Managing director Ellen Whippy-Knight said from what they witnessed at the MHCC Fiji Fashion Week earlier this month, only half the designers were getting it right.
"They need to do a lot of research into what the trends are at the moment," Ms Whippy-Knight said.
"They need to know who they are designing for because until they know who exactly is their market, they won't be able to sew the most appropriate things."
Ms Whippy-Knight advised local designers to know which age group they were targeting and study that style.
"You can't design for everybody, you are either designing for a 60-80-year-old group, an 18-24-year-old group or a 25-30-year-old.
"Everybody dresses differently.
"They need to understand fabric a little more, it's a lot of work.
"We are going to be extremely strict who we let into FJFW next year."
She said they received great responses from Australian buyers who were at the shows.
"They liked a lot of the collections and they want to take a closer look at those garments but they don't want to tell me from which designers.
"So, I have to take all the samples with me to Australia on October 26 and hopefully they will see that there is something there they can put in their shops."