NATIONAL carrier Fiji Airways has joined the rest of the country and embraced Pinktober in a bid to spread awareness among its staff on the risks and prevention of cancer.
Public relations and communications manager Shane Hussein said both Fiji Airways and Pacific Sun would be putting together a month-long series of events.
"Fridays have been converted from Bula Fridays to Pink Fridays where staff come dressed in pink and listen in to a guest speaker who is either an educator for breast cancer awareness, is a cancer survivor, is living with cancer or has been affected by it.
"Carrying through the pink theme of October, there is also a pink office competition where departments compete for the best pink office, as well as take part in a pink-bra competition. At the conclusion of the month, along with the biggest morning tea which is organised to raise funds for the cause, winners for the pink office and bra competitions will be announced.
"All funds raised will be handed to the Fiji Cancer Society's Western Branch."
The airline's managing director and CEO Stefan Pichler said the company was glad to be able to play a key role in raising health awareness, especially cancer awareness to the Fijian people.
"Our people are our biggest assets and we value their health and their wellbeing, therefore, it is our ethical and also business obligation to actively participate in any activity that increases awareness on health and wellness issues," he said.
Milika Wata-Marshall, of the western branch of Fiji Cancer Society, said it was lovely to walk into the Fiji Airways lunch room and meet an eager audience that had a lot of questions and quite interested in her organisation's work during the month of October.
"The western branch has a message this month — get early checks," she said.
"Early detection is early diagnosis and if treatable at an early stage one is guaranteed years of life.
"What was especially encouraging for me as a volunteer of the western branch was the participation of men during Pinktober month.
"In the lunch time session with the Fiji Airways staff, someone asked me 'how does this affect me in the month of October?' — to which I replied — 'start at home, tell your wife, your sister, your aunt, nieces and family members to get their checks done. It can mean saving a life'.
"I really want to thank Fiji Airways for getting behind the staff in their effort to raise awareness and increase education this month."