THE annual bilibili race in Sigatoka has a new brand that encapsulates the premier event's long history with the town's river landmark.
The bilibili race held on Fiji Day will mark its 29th anniversary on Thursday and organisers of the event have introduced a logo that befits the town's annual calendar event.
Committee chairman Mosese Virivirivalu said the logo — a bilibili with two oars intersecting at the centre — was created to give a face to the race and create an image that, going forward, would be associated with the annual event.
"Our committee is proud that we have officially launched a logo for the bilibili race," Mr Virivirivalu said.
"The bilibili race will always resonate as one of the only tourism events that showcases the way an industry, with its employees and partners, can use an event to its fullest, building team spirit and strengthening inter-relationships within the industry and its counterparts."
Sandy Point managing director Bob Kennedy, the founding father of the Charlie Regatta, the former name of the bilibili race, said the grand idea was hatched by a group of hoteliers along the Coral Coast to create an event that would bring all the hotel workers together for a day of fun.
"It was hence decided that a regatta be held at the Sigatoka River where the hotel workers would participate and compete in friendly games and sports," Mr Kennedy said.
"The basis of the Charlie Regatta was to keep rules simple and to let the hotel workers run the event themselves with very little expatriate involvement."