AS a consumer, it's your responsibility to educate yourself about your rights and also shop around and gather as much information as you can before making a purchase.
The message was related to a group of participants during a recent two-day Consumer Council of Fiji workshop in Labasa.
In his presentation, the council's regional co-ordinator North, Saxsena Prasad, said after buying an item, consumers must read and follow any product instructions or warnings to keep themselves safe.
"If you witness breaches of the Consumer Protection Act, you should inform us because this will help us in our job of protecting consumer rights," he told the participants.
"The consumer's responsibility is to be more alert and inquisitive about the price and quality of goods and services he or she uses.
"A social concern as a consumer is the responsibility to be aware of the impact of our consumption on other citizens, especially the disadvantaged or powerless groups whether in the local, national or international community."
Mr Prasad said people should recognise individual and social responsibilities for the purpose of conserving natural resources for future generations.
It was earlier reported the council had received 244 complaints from January to last week at its North branch. Out of this figure, 136 complaints had been successfully resolved through mediation.