PEOPLE must not treat artists as commodities, says Acting Police Commissioner Ravi Narayan.
Instead, he said, people should value the artist-fan relationship as highly as traditional rights.
"In practice, this means that we must recognise that every artist is a stand-alone business that generates income from multiple revenue streams and that our job is to create those businesses and ensure that it is run well," he said.
Mr Narayan said people who worked with music artists should understand their roles.
He said managers and artists should be open to any viable revenue stream, saying the business would be a success "as long as those channels can deliver the visual the artist wants and make a profit".
"Note that this viewpoint does not push artistic quality aside. In fact, it requires a shift away from treating artists as commodities or thinking of them as interchangeable hit makers.
"Such a perspective also requires leaving behind the notion that record sales are the key indicators of success. This will only be possible when we all play our part equally to eradicate piracy."