AN early morning walk by employees of corporate bodies and members of the public in Suva yesterday launched the ANZ Pinktober month.
The President Ratu Epeli Nailatikau who also joined the walk, encouraged members of the public to continue raising awareness of a disease that has killed many each year.
"Most of us have been touched in some way or another by the passing of a dear friend or family member to cancer, whether it be breast cancer or other cancers," he said.
"And others among us are survivors, whose struggles and life lessons we can only begin to imagine.
"Through these sorts of awareness initiatives, we are moving a step closer to breaking down the barriers to truly take action: and in this case, to detect, treat and cure breast cancer. Let's talk about this openly, and as much as we can."
ANZ plans to hold awareness activities with its staff in October to commemorate Pinktober month, driving across the central message to "Detect. Treat. Cure." breast cancer.
"ANZ is not just jumping on the international trend of Pinktober for the sake of doing so.
"It should be a thing of the past for breast cancer to be only spoken about behind closed doors.
"Too many have suffered in silence and need support. This is our chance to promote awareness," ANZ CEO Pacific and Fiji Vishnu Mohan said.
October is globally recognised as breast cancer month every year and the pink ribbon is an international symbol of breast cancer awareness.