THE government has urged exporters to be innovative.
Industry and Trade permanent secretary Shaheen Ali said in an Information Ministry statement that government had identified the strengthening of trading infrastructure and environment must be well-matched with products that could compete internationally.
"The industry in turn should take on the challenge and develop products that are competitive in international markets and comply with international standards and demands," Mr Ali said.
He said it was important for the government and the business community to continue consultations and their partnership to strive for best market access arrangements made possible through the National Trade and Development Council (NTDC).
Mr Ali said the government had put in various initiatives to create employment by encouraging self-sufficient investments which also helped in diversifying products for competitive markets.
"The government has invested in self-sufficiency and economic security through initiatives such as Fijian Made — Buy Fijian, Northern Development Program and land reforms."
In the statement, Fiji Export Council CEO Jone Cavubati also urged exporters to think differently.
"You need to be innovative with your product, especially packaging, to make sure you meet the requirements of export markets and also consider your marketing plan," Mr Cavubati said.
He highlighted the need for exporters to understand the mechanisms and dynamics, especially concerning trade agreements and market access.
"When you start exporting you have to understand the risks and have the resources that will enable you to market your products globally considering all your marketing plans," he said.
Fiji exports to five top countries including Australia, US, EU, Japan and New Zealand and also to other Pacific countries and Asia, the statement said.