PREVENTING road accidents in the West is a continuous uphill battle for the police.
Traffic control unit director SSP Mahesh Mishra said the division had so far recorded 18 road deaths this year.
He said some recurring contributing factors to road fatalities were drunk drivers and speeding.
The traffic control head also warned that any police officer who allowed a family member to drive drunk would be taken to task.
SSP Mishra said police officers must increase their vigilance when dealing with road safety issues.
He urged police traffic officers to be on alert and increase awareness of road rules for the benefit of the community.
"Western roads are a major challenge to the force," said SSP Mishra.
"I am urging the traffic officers and members of the community to work together to reduce road fatalities in the West. Police traffic officers should be ethically-solid and transparent in dealing with members of the community."
He also urged the officers to place the interests and the integrity of the force above friends and relatives.
"We have received complaints of some of our officers who entertain family members and friends to drive under the influence of liquor — this needs to be stopped."