FIJI Fashion Week Ltd is calling for more support for the opening night of the annual event, the Echoes of the Pacific show.
The show, which will be held on October 3, will feature top designers from the Pacific, including TAV from Cook Islands, Mena from Samoa and local designers Hupfeld Hoerder and Robert Kennedy.
"Ticket sales are progressing well for the second and third night (emerging and established designers' shows) but we have yet to see Pacific support for the Thursday, 3rd October show," said FFW Ltd media official Lice Movono-Rova.
"This is the single biggest gathering of Pacific designers with entries from seven countries — Fiji, Samoa, PNG, Tonga, Cook Islands, Wallis & Futuna and New Caledonia."
Ms Movono-Rova said the opening night would truly be a Pacific night with Pacific designers and models taking over the runway.
"Fiji has more Pacific ethnic groups represented here than any other country in the region with all the big CROP agencies having their headquarters here, so we are a little bit saddened that tickets aren't selling well.
"We call on the large Pacific population in Fiji to come forth and support our Pacific Island-made fashion wear."
Ms Movono-Rova said all the designers would also be competing, a first for the MHCC FFW.
"In the past we invited them to only showcase their collections but this year, their designs go straight into the competition.
"We feel the MHCC Fiji Fashion Week now is a great platform for our designers to gauge themselves with their Pacific and overseas counterparts."