OF the 29 road deaths recorded so far this year, 18 were of pedestrians.
This has spurred calls from the LTA for people to act responsibly while on the roads to avoid accidents that could cause death.
Authority CEO Naisa Tuinaceva said they were challenged and concerned with the high number of pedestrian deaths.
"This is a very serious trend. Previous surveys and analysis often revealed that drivers were usually the most vulnerable in an event of a fatal road accident, but the trend this year is different because pedestrians have become the highest victims," he said.
Mr Tuinaceva said statistics given by the Fiji Police Force's traffic division were alarming.
"In the past three years, they show that the pedestrian death toll had decreased from 21 in 2010 to 19 in 2011, and last year there were only 12 pedestrian deaths recorded.
"However, this year, it has surpassed 18 and there are concerns it may continue to rise if people don't pay special attention to road rules."