BUSINESS leaders in the country were urged to look beyond their traditional role as profit generators and embrace inclusivity as their new ethos.
They were also challenged to find ways to address poverty while maintaining the bottom line.
Speaking to about 70 commerce and industry executives at the Fiji Commerce and Employers Federation's top executives conference last week, Labour Minister Jone Usamate said it was time for corporations to take a more inclusive approach in how they conducted their business.
"Business and top executives need to see their role as being more than just creating profits," Mr Usamate said.
"Part of their role is to enhance inclusivity.
"Over the past few years, I have been glad to see the rise in corporate philanthropy and corporate social responsibility.
"And now the challenge is to raise this to another level."
Mr Usamate said organisations had to look at how they could be more inclusive and, in the process, bring the most marginalised into the value chain so they could also see benefits.
He added businesses could also be more inclusive by employing those with physical disabilities.
"I suggest that if we want to make Fiji a more inclusive country, then we need to explore new business models that fight poverty while meeting commercial targets."
Mr Usamate cited FRIEND Fiji and Pure Fiji as examples of companies that practised inclusivity by working with local communities and low income earners in their value chain.