This week, the people of Suva saw the arrival of a large P&O cruise ship.
As expected, this meant an influx of tourist arrivals on the city streets, all eager to get a taste of the local culture.
Australian tourist John Hommema said since the ship had docked, he had been taken on a village tour before ending the afternoon looking around for souvenirs in shopping centres.
Indeed, the evidence would suggest that Suva's shops benefit greatly from the arrival of such tourists and many of them are keen to purchase the trinkets and gifts available.
One shop assistant at a mall in the city, Latileta Radinikabatia, said she had seen a steady stream of customers throughout the day with souvenirs being their primary purchase.
However, it appears that the handicraft markets are missing out.
Despite the fact that their stalls are decorated with a beautiful and wide variety of products, Praveen Ram and Shaeed Mohammed noted that Suva was just a stepping stone for tourists who arrive here. They claimed that, regarding their sales, Suva is a far cry from a tourist destination and that they rely on local customers for the majority of their sales because "on the whole tourists are not coming in".
Both commented on the fact that upon their arrival, tourists are met by shuttle buses that take them out of the city and upon their return, lead them straight to large shopping centres.
Mr Ram noted that he often had to make his living by selling goods to the larger shops in Suva who then sell them to the tourists directly.
He called for a level playing field because it was so difficult for handicraft producers to compete against machine-driven competitors.
Fiji Retailers Association president Himmat Lodhia said the arrival of cruise liners had been good for businesses such as taxis and handicraft sellers.
He revealed an average of one cruise liner is scheduled to come to Suva per week throughout the year.