THE increasing number of local film entries in the country is a testament of the growing popularity of film production.
And the upcoming Fiji Film Festival will screen a total of 162 films and documentaries from 28 countries including all recent films made in Fiji.
FNU vice chancellor Dr Ganesh Chand said the popularity of the Fiji Film Festival would add to Fiji's reputation.
He said Fiji, as a destination for movie production, would also be boosted, showcasing the noteworthy efforts of the country's very own movie makers.
"The involvement of school students in acting and production of short films can only lead to bigger things," Dr Chand said.
While launching the week-long festival in Suva on Friday night, Attorney-General Aiyaz Sayed-Khaiyum said the initiative would enhance the budding local film industry and in doing so, help reduce the unemployment rate while promoting the Fiji tourism brand.
He said this would provide a massive injection to the economy over a short period of time.
Mr Sayed-Khaiyum said this would mean more jobs, more demand for Fiji's goods and services.
"At the same time in the long term, develop a group of Fijians who will be specialised in filmmaking which is why this festival is very important," Mr Sayed-Khaiyum said.
The festival will also showcase local entries including 45 school entries that were part of the Kula Film Awards in May this year.
The festival will begin on September 21 and will include a special section to mark 100 years of India cinema with 18 awards to be given to films of merit across the different categories.