CONSUMERS can expect a price increase for the blue packet Rewa Life as of today, according to the Fiji Commerce Commission.
And following the 10 per cent increase, the new price of a one litre packet liquid milk will be $3.30 at retail shops and supermarkets around the country.
The commission also confirmed that the price of local and imported milk and butter had increased last month.
Commission CEO Bobby Maharaj said the price of Fiji dairy products were regulated at retail level only.
And the retail mark-up included butter by 5 per cent, liquid milk (white packet) by 8 per cent and powdered milk by 7 per cent.
Following the increase, a 450g Rewa Full Cream Milk now costs $6.85, Farmers Best Full Cream costs $6.95 for a 450g packet while Red Cow Full Cream Milk costs $7.36.
Mr Maharaj said the increase in price was because of the increase in the supplier price from New Zealand to the importers in Fiji.
"Domestic prices of butter and milk are heavily dependent on imported prices.
"If the imported prices rise, we will expect increases.
"However, if the imported prices fall, we will expect a drop in local prices," he said yesterday.
He said consumers should budget their income properly and prioritise spending.
And where available, he said, substitutes should be considered.
Consumer Council of Fiji CEO Premila Kumar had advised consumers that they could choose alternatives like Jubilee butter which is 50 cents cheaper for the 125g packet while the 500g packet was $1.85 cheaper than Rewa butter.
The council urged consumers to be careful when buying butter that had been cut and repacked by some shopkeepers as repacked or re-cut butter carried high risk of contamination if repacked under unhygienic conditions.
Meanwhile, Mr Maharaj said retailers and wholesalers found overcharging would be subjected to actions as per the penalties under the Commerce Commission Decree 2010.