IT keeps getting bigger, better and brighter.
In the lead-up to this year Bayleys Fiji Coral Coast Sevens, yet another new concept.
This time it's the Total Trophy Tour, a new feature of a new partnership between Total (Fiji) Ltd, a major integrated oil and gas company, and the Bayleys Fiji Coral Coast Sevens.
Both the I-wau (men's) and Crest Na Iri (women's) trophies will be displayed in Total service stations in the countdown to the tournament on November 14-16.
"We are delighted to be a part of the Bayleys Fiji Coral Coast Sevens as the Fijian market has an unrivalled thirst for rugby sevens," said managing director, Sylvain Quemeneur.
"With 24 stations in Fiji, and outlets in nine other countries in the Pacific, Total has a strong presence in the region and we share the 'Champion of Champions' vision of the tournament organisers in this new Olympic sport."
The tournament brings together the winners of partner tournaments in Australia, New Zealand, American Samoa and the USA and will feature 24 men's teams and up to 12 women's teams at Lawaqa Park in Sigatoka.
Red Rock and the Aussie Pearls (women) are the holders of the respective trophies.
"Innovation drives our business in the Pacific and the Bayleys Fiji Coral Coast Sevens clearly demonstrates this as well," continued Quemeneur. "From the 'Walk of Fame' in Sigatoka Town to the Total Trophy Tour the organisers are always coming up with new concepts and we look forward to supporting them this year.
"The Total Group has high standards and is referred to as the benchmark in the industry and our partnership with the Bayleys Fiji Coral Coast Sevens reflects those values. We are excited about the opportunity to grow together in Fiji which is both the hub for other territories in the Pacific and the spiritual home of rugby sevens."
Details of the Total Trophy Tour will be released in due course. TOTAL will also have branding rights to the ball-kids through the supply of t-shirts and caps.
Bayleys Real Estate (Fiji), Goodman Fielder Fiji, Fiji Airways, Outrigger on the Lagoon Fiji, Warwick Fiji Resort & Spa, The Naviti Resort, Fiji Hideaway Resort & Spa, Coastal Rental Cars, Nivea Men, Tappoo Group of Companies, Fiji Chemicals Diversey, Serevi Rugby and Sigatoka River Safari are the other major sponsors of the tournament.