CANE growers in Ba, Tavua and Rakiraki are being urged to practice good farming methods and to ensure that all the stringent requirements required by Fairtrade are followed.
And to assist in the education and monitoring this, the Rarawai Penang Cane Producers Association has a full-time environment officer, Osea Rile, and teams that regularly conduct farm visits.
Association executive manager Sanjina Narain said ensuring 6612 farmers strictly followed the rules was no easy feat.
"We have a lot of ground to cover and this in itself apart from the large number of members of our association makes it hard work but at the end of the day it is worth it," she said.
"Knowing that we are contributing to boosting production while ensuring that our farming is as environmentally friendly as possible is very satisfying and makes the daunting task all the more worthwhile."
She said farmers that had resorted to ad hoc planting were now doing contour farming, minimising soil loss into water ways.
Ms Narain added snap farm visitations were also conducted to ensure that growers did not engage in child labour.
"We had a few issues during the first audit last year but since then there have been no issues with child labour and that is a yardstick we use to measure the effectiveness of our education and awareness outreach programs."